Search Engine Optimization
A website is most valuable to a small business when it can be easily found by those searching for its products or services. Today, having a website simply isn’t enough. A small business needs a website which can also be found easily in search engines and one that separates itself from competitor sites. Search Engine Optimization (SEO) is the science and art of promoting a website’s ranking in search engine results. And while there are many disreputable ways of doing this – most of which will cause a website to be banned from search engines – I use only responsible, best practice techniques for making your website search engine friendly.
The difficulty of Search Engine Optimization is that each search engine uses its own, proprietary method to evaluate the relevance of search terms in relationship to hundreds of millions of web pages. Because these methods are integral to each search engine’s success, they are kept secret. The science of SEO is understanding what search engines look at when evaluating web pages. The art of SEO is knowing how to strengthen these elements and improve page rankings for specific search terms.
When optimizing a website for search engines, the most important area to focus on is content. The leading search engines all place great importance on the text that appears within the page. By incorporating the keywords and phrases that you expect search engine users to find your website, you can improve your ranking in results. Second only to keywords, links to your site are critically important. The more quality links to your website, the more important it seems to search engines, and thus the higher the website is likely to rank in search results.
These are only two well known, but vital, techniques for Search Engine Optimization, but there are many more. With my SEO services, I will assess your website and provide a comprehensive document summarizing areas of improvement with specific recommendations. I will help your small business develop a list of keywords and phrases and help you to incorporate that content into the critical areas of your website. I will also provide a competitor summary, outlining how well competing small businesses are ranked in search engines. And because the art of SEO is an ongoing process, I’ll provide you with access to a tool to easily evaluate your website’s rank in Google, the leading search engine. If you would like to know more about how the Austin WebKing can help your website improve it’s ranking in search engines and drive more traffic to your website, please contact me.